1/31/2024 0 Comments Rad electric bike dealers![]() Florida is not known for its public transportation. We’ll take them to the restaurant when historically, we would have driven a car. My wife and I will ride with friends on our Rad bikes every weekend. While that still maintains, you’re also now introducing customers for whom it’s changing the way they just think about getting out and recreation. ![]() We recently introduced the Rad Trike (a three-wheeler) and we’ve had a tremendous amount of customer interest.Įarly-on adopters of e-bikes were people who are really into biking or really into the environment and making a change. We have customers that range from early adults to those well into retirement. It’s not just a market of 25- to 40-year-olds. And so, in cities where there was a lot of reliance on public transportation, we’ve seen a shift especially during late 2021 to 2022.Īs we’ve grown, you’re seeing demographics of customers expand. After COVID hit, what was last thing you wanted to do? Get on public transportation. What I saw early on is people looking at alternative transportation options. Specifically with Rad, we have over 500,000 riders. I think we’ve seen really strong growth in the e-bike category. I’ve been with Rad for about a year and a half. Since launching, has Rad seen a shift or change in the kind of customer base you’re attracting? Through Google Analytics and others you can determine if there is an interest in e-bikes and alternative mobility options in Tampa and St. And then we also look at online analytics. We know customers will travel to a Rad location but we also want to make sure there’s a population there we could serve as well. We have people coming from The Villages, Orlando, Fort Myers, to the store today. Is it a strong population to help fuel growth? Our customers will travel to a Rad location. Number two, we look at the population density. Pete, there was definitely a customer base. Is there some customer base or are we going to start from scratch? In Tampa and St. Number one, we want to look at historical revenue with Rad. We recently opened Brooklyn, N.Y., and then we landed on St. We didn’t have as many customers on the East Coast so we started looking at how could we diversify our customer base. ![]() A lot of our growth primarily started in the northwest and then proceeded down the West Coast and into Canada. The journey starts about 16 or 18 months ago. Petersburg for Rad’s second East Coast store? Pete Boudreaux, vice president of customer operations at Rad Power Bikes, which recently opened a store in St.
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